NBA TV Takeover Has League Building Two 24/7 Hoops Hubs

The NBA is undergoing significant changes for the 2025-26 season, including new broadcast partnerships with NBCUniversal and Amazon Prime Video. The league has also assumed full control of NBA TV, previously co-managed with TNT Sports, and is revamping the NBA App to enhance basketball content.

A new weeknight show, The Association, will premiere on October 15 as the flagship program for NBA TV. Hosted by analysts like MJ Acosta-Ruiz and John Wall from an LA studio, it will feature live game look-ins, highlights, and discussions, and be available for free on the NBA App. The show aims to guide fans through nightly games across various platforms, as explained by NBA SVP Sara Zuckert.

NBA TV will broadcast 60 regular-season games, starting with the Oklahoma City Thunder vs. Atlanta Hawks on October 25, down from 107 games in the previous season. The Association will air before and after these games, which are also accessible on local networks. Fans can watch NBA TV via cable providers, with about 33 million homes currently reached, or subscribe directly for $9/month or $75/year, or through NBA League Pass starting at $110/season.

Beyond NBA games, the NBA App and NBA TV will feature international basketball from countries like Australia and China, as well as U.S. high school and G League contests, positioning the platforms as a global hub for basketball. The league is focusing on international growth, including plans for a European league by 2027.

Additional programming will include syndicated shows like The Athletic's NBA Daily podcast and content from online creators such as Jesser and Ben Taylor, with some exclusives on NBA platforms. A new "live" tab in the app will allow fans to switch between content, integrating NBA TV and the app into a unified offering.