FC Red Bull Salzburg is the dominant force in Austrian football, competing in the Austrian Bundesliga. Based in Salzburg, the club plays its home matches at the modern Red Bull Arena. Originally founded as SV Austria Salzburg, the club was rebranded in 2005 following a takeover by the Red Bull company, adopting new white and red colors. This modern era has been defined by unprecedented success, with Salzburg winning the Bundesliga title in every season since 2014. The club's model focuses on aggressive scouting, youth development, and high-intensity football, which has also made them a regular fixture in the UEFA Champions League group stages. Star players are consistently developed and sold to Europe's biggest leagues, funding the cycle of success. The club's commercial power and global scouting network are unmatched in Austria. While the rebranding initially created a rift with some traditional fans, the modern fan base has grown accustomed to success. Red Bull Salzburg is a footballing institution that dominates domestically while operating as a prolific talent factory for the European game.