Norrby IF is a Swedish football club based in Borås, currently competing in the Division 1 Södra, the third tier of the nation's football pyramid. The club plays its home matches at the Borås Arena, sharing the venue with rivals IF Elfsborg. Founded in 1927, Norrby has traditionally worn green and white. The club has spent much of its history oscillating between Division 1 and Division 2, embodying the character of a classic lower-league contender. Their most notable achievement was a run to the semi-finals of the Svenska Cupen in 1953. In the modern era, Norrby consistently aims for promotion to the Superettan, often finding themselves in the upper echelons of the Division 1 table. They are known for a committed, attacking style of play and have a dedicated local following. The club prides itself on being a community-focused institution, developing local talent for the senior team.