GIF Sundsvall is a club with a strong northern identity, competing in the Superettan after relegation from the Allsvenskan. Based in the city of Sundsvall, the team plays at the NP3 Arena, a modern stadium with an artificial pitch. Founded in 1903, the club has a long history featuring several spells in Sweden's top division. Their most successful modern era came in the late 2010s, where they established themselves as a stable Allsvenskan side known for an attractive, attacking style of play under manager Joel Cedergren. However, financial difficulties led to relegation and restructuring. The modern era for "Giffarna" is about rebuilding, with a focus on developing young talent and achieving promotion back to the Allsvenskan. The club has a passionate fan base that travels in large numbers, especially for away derbies against rivals like Gefle IF. The club's blue and white colors are a symbol of pride in the Västernorrland region.