Atlanta United FC took Major League Soccer by storm, setting new standards for attendance, ambition, and immediate success upon its entry in 2017. Based in Atlanta, Georgia, the team plays in the magnificent Mercedes-Benz Stadium, regularly drawing crowds that are among the largest in the league. Founded by Arthur Blank, the club's black, red, and gold colors quickly became ubiquitous throughout the city. Atlanta United's history, though brief, is spectacular. Their peak era came almost immediately, as they won the MLS Cup in 2018—only their second season—behind the record-breaking attacking talents of Josef Martínez and Miguel Almirón, playing an exhilarating style under coach Gerardo "Tata" Martino. The modern team continues to be a major force in the Eastern Conference, consistently competing at the top with a blend of South American talent and academy products. The club's culture is a phenomenon, with the supporters' group "The Footie Mob" and the entire city embracing the team in an unprecedented way. Atlanta United redefined what an MLS expansion team could achieve.