Vivo Franca is a legendary name in Brazilian basketball, representing the city of Franca, São Paulo, and competing in the Novo Basquete Brasil (NBB). They play their home games at the Pedrocão Arena, a venue known for its incredibly loud and passionate atmosphere. Franca is one of the most decorated clubs in South America, with a trophy cabinet overflowing with national and continental titles. The team has been a factory for stars, both domestic and international. Their style is often characterized by intense pressure defense and efficient offense. Currently, they remain a dominant force in the NBB, regularly challenging for the championship. The connection between the team and the city of Franca is profound, with basketball being a central part of the community's identity.